Skills & Tools

Customer Insights • Lifecycle Analysis • Engagement Reporting

Campaign Performance • Customer Behaviour • KPI Analysis

Lifecycle Communications • Retention • CRM Strategy

Audience Analysis • Behavioural Segmentation • Targeting

Customer Journeys • Retention • Engagement Flows

Engagement Patterns • Customer Behaviour • Campaign Analysis

Journey Analysis • Touchpoint Optimisation • CX Strategy

Performance Tracking • Engagement Optimisation • Strategy

Lifecycle Emails • Newsletters • Engagement Campaigns

Testing Frameworks • Optimisation • Performance

Persistence Analysis • Customer Retention • Loyalty

Dashboarding • KPI Tracking • DAX • Power Query • Automation

Business Reporting • Executive Dashboards • Data Visualisation

Performance Analysis • Business Metrics • Reporting

Insight Communication • Executive Reporting • Visual Analytics

Workflow Optimisation • Automated Reporting • Efficiency

Business Reporting • Performance Presentations • Communication

Dashboarding • Visual Analytics • BI Reporting

Analytics Visualisation • Reporting

Web Analytics • User Behaviour • Traffic Analysis

Querying • Data Extraction • Reporting Support

Data Analysis • Automation • ETL Support

Data Preparation • Transformation • Pipeline Support

Relational Models • Structured Datasets • BI Architecture

Data Validation • QA Processes • Data Quality

Cloud Data Warehousing • BI Workflows

Data Engineering • Analytics Workflows

Excel Automation • Workflow Automation • Reporting

SQL Environment • Database Management

Version Control • Collaboration • Project Management

Campaign Coordination • Workflow Management • Support

Performance Insights • Engagement Metrics • Reporting

Operational Efficiency • Workflow Optimisation • QA

Audience-Focused Content • Engagement Planning • Communication

Journey Optimisation • Self-Service • Communication

Social Media Analytics • Performance Tracking • Insights