Professional Experience

4+ years of expertise in marketing analytics, CRM, and customer engagement

Work History

Digital Marketing Analyst

Freelance

Jan 2024 – March 2026

Remote (UK & Brazil)

Supporting small businesses and non-profit organisations with marketing analytics, CRM structuring, customer engagement, reporting, donor communication, content strategy, and digital growth initiatives.

Key Highlights

  • • Structured CRM databases and donor segmentation systems
  • • Supported business launches and brand positioning
  • • Scaled a client Instagram account to 80K+ reach within 120 days
  • • Developed reporting frameworks and KPI tracking systems
  • • Worked across hospitality, beauty, and social impact sectors

Marketing Operations Specialist Junior

AgileEngine

Jul 2022 – Dec 2023

Remote, Brazil

Supported international outreach, CRM operations, campaign optimisation, QA systems, reporting, and recruitment marketing operations for a global B2B technology consultancy operating across 15+ countries.

Key Highlights

  • • Managed 28+ monthly campaigns
  • • Generated 180+ qualified leads monthly
  • • Managed and validated 62K+ CRM records
  • • Improved conversion from 48% to 55%+
  • • Reduced CRM errors by ~90%
  • • Supported operations across Europe, LATAM, and the US

Marketing Data Analyst

Icatu Seguros

Feb 2021 – Jul 2022

Rio de Janeiro, Brazil

Worked within the CRM and Customer Relationship Marketing team supporting a 380K+ customer base in the financial services sector. Focused on customer engagement, lifecycle communication, Power BI dashboarding, FAQ optimisation, behavioural analysis, reporting, and customer experience initiatives.

Key Highlights

  • • Built the team's first Power BI reporting environment
  • • Consolidated 12 datasets into 4 structured databases
  • • Increased newsletter open rates from 11.52% to 33.05%
  • • Increased clicks by up to 225%
  • • Reduced unanswered FAQ queries by ~37%
  • • Improved customer satisfaction metrics through self-service optimisation initiatives

Education

MSc in Marketing & Analytics

Hult International Business School

2024 – 2025

Postgraduate Specialization in Data Science & Analytics

Pontifícia Universidade Católica do Rio de Janeiro

2023 – 2024

Bachelor in Business Administration

Pontifícia Universidade Católica do Rio de Janeiro

2018 – 2022

Ready to Collaborate?

I'm available for recruitment inquiries, consulting partnerships, and business collaborations.

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