Leticia Fagundes Netto
Marketing Analytics, CRM & Customer Insights Professional
About Me
Professional Overview
I'm Leticia Fagundes Netto, a Marketing Analytics, CRM, and Customer Insights professional currently based in London, with academic and professional experience across Brazil and the UK.
My background combines marketing, analytics, reporting, customer engagement, lifecycle marketing, and operational strategy, with experience supporting data-driven decision-making across financial services, B2B technology, CRM operations, and digital marketing environments.
I recently completed an MSc in Marketing & Analytics at Hult International Business School in London and also hold a postgraduate specialization in Data Science & Analytics.
I'm particularly interested in how analytics, CRM, BI, customer insights, and AI-supported workflows can work together to improve customer experience, engagement, and business decision-making.
Long term, I'm interested in continuing to grow within roles that combine customer insights, lifecycle marketing, reporting, BI, and operational strategy in international and data-driven environments.
Key Interests
- → Marketing Analytics
- → CRM & Customer Engagement
- → Customer Insights
- → Process Optimization
- → Data & BI
- → Reporting & Dashboarding
- → Customer Journey Optimisation
- → Lifecycle Marketing
- → AI-Supported Workflows
Languages
- Portuguese Native
- English Fluent
- Spanish Intermediate
My Journey
My professional journey began within customer communication and marketing operations, but gradually evolved toward analytics, CRM, customer engagement, reporting, and business intelligence.
Over time, I became increasingly interested in understanding the relationship between customer behaviour, lifecycle engagement, operational efficiency, and data-driven decision-making.
Over the past 4+ years, I've worked across customer lifecycle communication, behavioural analysis, reporting automation, dashboard development, campaign optimisation, customer journey analysis, and CRM operations.
At Icatu Seguros, I supported CRM and customer engagement initiatives for a 380K+ customer base, building reporting structures, analysing customer engagement data, improving lifecycle communications, and supporting customer self-service optimisation projects.
At AgileEngine, I worked within international recruitment marketing and CRM operations across 15+ countries, supporting campaign optimisation, workflow automation, QA systems, analytics, and operational improvement initiatives.
Alongside my corporate experience, I've also supported freelance and academic projects involving customer acquisition, BI, donor engagement, customer journey strategy, marketing analytics, and digital customer experiences.
Industry Experience
- • Financial Services & Insurance
- • B2B Technology & IT Services
- • CRM & Customer Engagement
- • Business Intelligence & Analytics
- • Marketing & Advertising
- • Customer Experience & Digital Strategy
- • Non-Profit & Donor Engagement
- • Hospitality & Beauty
International Experience
- • Brazil & United Kingdom
- • International academic experience
- • Multicultural and remote teams
- • Projects across Europe, LATAM, and the US
- • Multilingual communication across English and Portuguese-speaking environments
Interested in Discussing Opportunities?
I'm always open to discussing opportunities related to marketing analytics, CRM, customer insights, lifecycle marketing, BI, and customer engagement. Whether you're recruiting, hiring, or simply interested in connecting professionally, feel free to get in touch.